THINGS I‘VE WORKED ON

CARE FOR THE CAREGIVERS

Axon Body Mini Healthcare Affinity Campaign

ROLE: Creative Lead, Head Writer

CAMPAIGN BACKGROUND: Nurses are at the center of nearly every critical moment in healthcare, but in recent years it seems like we have forgotten just how critical these individuals are. Rates of assaults against nurses are skyrocketing, leading to burnout, and everyday roadblocks like language barriers are causing gaps in patient care by even the most capable professionals. Technological advancements continue to improve patient care and patient outcomes, so why aren’t we turning to technology to improve the safety and abilities of our care teams?

KEY MESSAGE: “Care for the Caregivers” is a campaign that reframes the Axon Body Mini from just another tool to a critical part of the uniform that goes beyond the capabilities of a traditional panic device to keep frontline workers and their patients safe.

CAMPAIGN LANDING PAGE: https://www.axon.com/landing-pages/care-for-the-caregivers

DRAFT ONE SIZZLE VIDEO

ROLE: Lead Writer

PERFORMANCE: 560K+ impressions and 80K+ engagements on social media

Draft One is Axon’s AI-enabled report-writing software. The following sizzle video was crafted for the launch of Draft One, with the goal to immediately set up a real problem in public safety (officers spend up to 25% of each shift writing reports) and then drive interest in a tool that can solve this problem

SAFE JOURNEYS

ROLE: Co-Director, Lead Writer

ACCOLADES: 2025 Webby Award Honoree

Safe Journeys is an award-winning documentary series developed for Axon Enterprise that goes beyond the technology and tells the stories of public safety heroes who saved a life. Several Safe Journeys stories features an accompanying blog that dives further into the organizations behind these heroes.

  • Episode 6 - Hereford, TX

    Watch now

  • Small town, big tech: Hereford’s commitment to modern policing

    READ NOW

  • Episode 7 - Scottsdale, AZ

    WATCH NOW

  • Saving both sides: Scottsdale’s dedication to de-escalation

    READ NOW

  • Episode 8 - Bernalillo County, NM

    WATCH NOW

  • Is it a calling? Bernalillo County’s approach to recruiting

    READ NOW

AXON BODY MINI PRODUCT LAUNCH

The Axon Body Mini launch marked a pivotal moment for Axon Enterprise, the world’s leading public safety technology. This launched marked their entrance into retail markets. How does a company known for their law enforcement technology market to a commercial audience? From a design perspective, we focused on keeping the campaign creative bright, colorful, and future-forward. From a messaging perspective, we wanted to lean into the human realities that this technology would make possible: safer stores mean safer shopping experiences, which mean safer people, and more thriving communities.

SAFER IS COMING SOCIAL TEASER CAMPAIGN

REAL-TIME CAKE CENTER

ROLE: Project manager + lead writer

“What if a Real-Time Crime Center was a bakery?” That was the question I was asked by Axon’s Head of Marketing two months before Axon Week 2026. So I headed to my desk and cooked up the Real-Time Cake Center.

Built into the “Demo District,” a mini city at Axon Week 2026, the Real-Time Cake Center married the form of an RTCC (monitors, maps and seating) with the function of a fun cupcake shop for conference attendees to enjoy. Our CEO even hosted his book signing in the Cake Center, giving the space a true community coffee shop feel!

Display screen showing four cupcake flavor options: Southern Red Velvet, Miso Caramel, Chocolate + Raspberry, and Lemon Blueberry, with a background map design.
Two men are at a book signing table with stacks of books. The man on the left is signing a book, and the man on the right is facing him. Behind them is a large sign with a stylized cartoon character of a young person with a mohawk riding a bicycle, w
People gathered at a booth with yellow and black signage reading 'Real-Time Cake Center' at a conference or trade show.
Two women serving cupcakes at a cake center, with a display of cupcakes on the counter and digital menu screens in the background.
A woman smiling while working at a table of assorted cupcakes with pink, white, and red icing. Other people are seen in the background, some behind a glass partition, in a room with a purple wall featuring a map design.
A refrigerated display case with a black frame, illuminated with bright lighting, contains cans and bottles. The side panel features a yellow background with cartoon characters riding motorcycles, cupcake illustrations, and the text "Real-Time Cake C

DON’T GLAZE ME BRO DONUTS

ROLE: Project manager + lead writer

The assignment? Create a public-safety themed donut shop at Axon Accelerate 2024 to surprise and delight attendees.

The result? Don’t Glaze Me Bro: A colorful donut counter complete with a grab-and-go donut wall! I partnered with a local donut shop in Miami to ensure the products were just as delicious as they were cute.

A woman with braided hair and earrings selecting a glazed donut from a wooden display with donuts on sticks at a donut shop.
Display of donuts labeled as 'Basic Training' with pink signage in a bakery or display case.