THINGS I‘VE WORKED ON

SAFE JOURNEYS

ROLE: Co-Director, Lead Writer

ACCOLADES: 2025 Webby Award Honoree

Safe Journeys is an award-winning documentary series developed for Axon Enterprise that goes beyond the technology and tells the stories of public safety heroes who saved a life. Several Safe Journeys stories features an accompanying blog that dives further into the organizations behind these heroes.

  • Episode 6 - Hereford, TX

    Watch now

  • Small town, big tech: Hereford’s commitment to modern policing

    READ NOW

  • Episode 7 - Scottsdale, AZ

    WATCH NOW

  • Saving both sides: Scottsdale’s dedication to de-escalation

    READ NOW

  • Episode 8 - Bernalillo County, NM

    WATCH NOW

  • Is it a calling? Bernalillo County’s approach to recruiting

    READ NOW

AXON BODY MINI PRODUCT LAUNCH

The Axon Body Mini launch marked a pivotal moment for Axon Enterprise, the world’s leading public safety technology. This launched marked their entrance into retail markets. How does a company known for their law enforcement technology market to a commercial audience? From a design perspective, we focused on keeping the campaign creative bright, colorful, and future-forward. From a messaging perspective, we wanted to lean into the human realities that this technology would make possible: safer stores mean safer shopping experiences, which mean safer people, and more thriving communities.

SAFER IS COMING SOCIAL TEASER CAMPAIGN

APPLE-STYLE LAUNCH VIDEO

REAL-TIME CAKE CENTER

ROLE: Project manager + lead writer

“What if a Real-Time Crime Center was a bakery?” That was the question I was asked by Axon’s Head of Marketing two months before Axon Week 2026. So I headed to my desk and cooked up the Real-Time Cake Center.

Built into the “Demo District,” a mini city at Axon Week 2026, the Real-Time Cake Center married the form of an RTCC (monitors, maps and seating) with the function of a fun cupcake shop for conference attendees to enjoy. Our CEO even hosted his book signing in the Cake Center, giving the space a true community coffee shop feel!

Display screen showing four cupcake flavor options: Southern Red Velvet, Miso Caramel, Chocolate + Raspberry, and Lemon Blueberry, with a background map design.
Two men are at a book signing table with stacks of books. The man on the left is signing a book, and the man on the right is facing him. Behind them is a large sign with a stylized cartoon character of a young person with a mohawk riding a bicycle, w
People gathered at a booth with yellow and black signage reading 'Real-Time Cake Center' at a conference or trade show.
Two women serving cupcakes at a cake center, with a display of cupcakes on the counter and digital menu screens in the background.
A woman smiling while working at a table of assorted cupcakes with pink, white, and red icing. Other people are seen in the background, some behind a glass partition, in a room with a purple wall featuring a map design.
A refrigerated display case with a black frame, illuminated with bright lighting, contains cans and bottles. The side panel features a yellow background with cartoon characters riding motorcycles, cupcake illustrations, and the text "Real-Time Cake C

DON’T GLAZE ME BRO DONUTS

ROLE: Project manager + lead writer

The assignment? Create a public-safety themed donut shop at Axon Accelerate 2024 to surprise and delight attendees.

The result? Don’t Glaze Me Bro: A colorful donut counter complete with a grab-and-go donut wall! I partnered with a local donut shop in Miami to ensure the products were just as delicious as they were cute.

A woman with braided hair and earrings selecting a glazed donut from a wooden display with donuts on sticks at a donut shop.
Display of donuts labeled as 'Basic Training' with pink signage in a bakery or display case.

ANNUAL UPDATE IN PROGRESS…MORE TO COME!