The assignment? Create a public-safety themed ice cream bar at Axon Accelerate 2021 to surprise and delight attendees.

The result? FREEZE! A full blown retro ice cream shoppe built into the conference hall, complete with custom staff uniforms, merch, and a candy bar where attendees could load up on all the nostalgic penny candies from their youth. I partnered with a local ice cream shop to make sure we had plenty of fun ice cream flavors, which were of course all renamed to fun public safety puns to really complete the vision.

ROLE: Project manager + lead writer